I’m passionate about nature, health, family, and music, and I’m always down to geek out on creative and product strategy conversations. Embracing the outdoors is essential to me—it’s where I draw inspiration and find balance.

With over 20 years of experience, I’ve had the privilege of working with some of the world’s most renowned brands, from Nike and Adidas Innovation to Under Armour. At Nike, I played a key role in scaling the Training Tees category from $5 million to $50 million per season. My journey in design began early, by 14, I had launched my first business, and at 18, I was running a design and screen-printing shop. This early experience gave me a unique blend of creative insight and business acumen across sourcing, development, sales, and marketing.

I’ve worked in and built teams across companies of various scales—from Shift Racing, a $20 million brand, to Nike, a $50 billion global leader. This breadth of experience has given me a strong foundation in adapting strategies to different business environments and team dynamics. My early work on product marketing at Fox and Shift Racing provided me with a deep understanding of what brand and marketing teams need from the conceptual phase, and my time at Nike honed my product storytelling skills to create compelling narratives that resonate with consumers.

My expertise spans from foundational tees to advanced technical outerwear, hard and soft goods, and even engineered materials and graphics—one of my designs generated over $20 million in sales in a single season.

Currently, I am available for apparel design, graphic apparel design, consulting, art direction, and product innovation. I see design as more than aesthetics; it’s about guiding products from concept to commercialization, crafting profitable line plans, and developing fresh, innovative products that fuel growth. Let’s bring something new and meaningful to the world of design.